When Randy Ray and Wendy Lewis founded Jeunesse Global out of their garage back in 2009, they weren’t immediately aiming for the stars. In fact, the inveterate entrepreneurs had just retired. But they quickly found that days filled with nothing to do and no deeper purpose were as stifling as the most stressful days at work. They decided to found yet another business as a way to simply pass the time.
Once they founded their company, however, the couple’s entrepreneurial instincts began to kick in. They soon found themselves spending 60-plus hours per week growing their fledgling company. Just one month after officially retiring, Ray and Lewis were back at work.
Over the course of the next five years, the direct-marketing gurus would grow their hobby business into a hundred-million-dollar company, a feat so astounding that it’s likely that a similar story has never been witnessed in the global health and beauty industry. The secret behind the unrelenting exponential growth has been the company’s rock-solid business plan and its highly effective and sought-after products.
One example of the transformative and innovative products that the company routinely creates is its NV foundation and bronzer. As a standalone foundation, NV can’t be beaten. Many first-time users are amazed at the evenness and vital, natural glow that it gives their skin. So convincing is the natural look of NV that a plurality of users decides to forgo makeup altogether. NV also comes in a wide range of hues, enabling it to be matched to whatever skin tone the user desires. This latter feature has made NV particularly popular among East Asians, who are able to use it as a mild skin lightener.
But where NV really struts its stuff is in the area of aging prevention and age reversal. Formulated with Jeunesse’s patented anti-aging molecule, APT-200, NV can instantly take years off of a consumer’s appearance. The astonishing ability of NV to wipe away years or even decades off a user’s apparent age is the real reason behind the incredible demand for this product.