Seeing a crowd of people in the bottle water aisle of the grocery store is becoming a common sight. However, with the shelves loaded with a variety of different types of water, how does someone decide what water to choose? After all, it is just water. Not so. Bottled waters should not be treated the same. Take Waiakea Water, for example. Why do people decide to buy that specific water?
First of all, the water comes all the way from Hawaii. That means it already goes into the plus column. On a more serious note, the water is actually Hawaiian volcanic water that has been filter naturally through the Mauna Loa volcano. It naturally contains contains minerals that are found to be beneficial to a person’s health. The Waialea water pH level ranges between 7.8 and 8.8 making it more pure than other waters. This is what helps to give it the silky feel that it has as it slides down your throat.
It is not all about the water when it comes to Waiakea. They care deeply about their carbon footprint. This is why they have developed and will be using plastic bottles that are completely degradable. The bottles will take 15 years to break down, which is a short time compared to the 1,000 years it normally takes a plastic bottle.
Waiakea also cares about people. Ryan Emmons, founder of Waiakea, understands that it is a privieledge that Americans can go to the grocery store and buy water in bottles. There are many places in the world that do not have clean drinking water. Emmons not only made people aware of the problem, but he took it one step further. He partnered with Pump Aid, which is an organization that installs water pumps in areas that need them. Emmons did not stop there though. He provides an area of southeast Africa called Malawi with one week of clean water for every liter of Waiakea water that is sold. All of these things combined have helped to contribute to Waiakea’s success.