If there is a global business leader who has made a name for herself in the advertising industry, it’s the CEO of Global, Lori Senecal. Through interviews with some of the leading online publications, Lori Senecal has shared some of the great insights into how one can achieve the most efficient social media publicity campaign. With the soaring popularity of the internet, many businesses have re-aligned their marketing departments to take advantage of the new advertising platform that is called social media.
There are a good number of reasons as to why social media is becoming a more preferred publicity space than traditional communication mediums. One of the reasons is the flexibility of social media. As an advertiser, you can reach your target audience at whatever time and whichever day you want. According to a report by NY Times, people are on social media all the time compared to mediums such as TV which restricts people to the office or their homes.
How does one achieve an effective social media campaign? As Ad Week explains, first and foremost, any serious social media campaign should start with a clear plan. One needs to know what they need to do first, be it acquiring more follows or advertising their line of products. This approach helps a marketing team come up with precise goals and the steps to achieving the goals.
Once a clear plan is in place, the marketing team should develop clear goals that are achievable. Goals ensure that every team player knows what they need to do and how far they are in the commercialization process.
With clear goals and a precise plan, the team can go ahead to design an ad. A creative ad that is well publicized will always achieves its aims. Lori Senecal’s boasts an impressive portfolio in the advertisement industry. In her capacity as an executive at CP&B, she has delivered effective marketing campaigns for some of the biggest global brands. Lori’s hard work has seen her rise through the corporate ladder to become one of the most sought-after business managers. She now holds the post of CEO Global CEO to CP&B and their partner MDC.