Fabletics is one of the few companies that can surprise even its competitor. Fabletics is a brand specializing in workout wear of the high-end types.
It is interesting to think and analyze the reasons behind this kind of success in such less time. One reason for this success can be the brand getting launched at the right time. The perfect time is now as fitness is at its peak. People understand the importance of fitness now. Hence they gear up for it much more than before. But they are not ready to miss out on fashion here. This is because they wish to combine fashion and fitness together. Thus they are always on the lookout for the latest as well as trendiest workout wear. Fabletics is doing exactly that for them.
Even Amazon has been surprised with the immense popularity received by this brand. Another reason is Kate Hudson who fronts this brand. People are mesmerized as she is an icon. She is known for her beauty as well as talent. Her image has played a big role to promote this brand. Kate Hudson is into fitness also. People get highly impressed once they realize a celebrity such as Kate endorsing the brand. This is because they want to know what clothes she selects and what she wears when she goes for her workout sessions. They would like to follow her by wearing the same and looking gorgeous like her. Now Fabletics is providing them this option.
Fabletics approaches its business in a unique way. The focus is on knowing the customer in order to know their preferences. It is not directed towards sales. Hence any customer who visits the store or even their site is asked to participate in their lifestyle quiz. This happens before the visitor starts to browse. This quiz gives lots of relevant information about the style and workouts of that person. These questions pertain to the type of workout usually done, and at which location. Next are questions regarding the typical taste of the visitor with regard to workout clothes. Hence the questions would be regarding preference for shorts or leggings and so on. Next are questions about the favorite color spectrum, the texture of clothes and their material and so on. There will be questions on the build-up of the person in order to know the measurements. Fabletics will know about the preferences this way and update it at the backend.
Now Fabletics sorts out clothes for the person, and this makes them feel happy and special!